Marketing is adapting. It is transitioning from a one-way street to a two-way conversation between businesses and customers. Influencer marketing, which uses people with a large social media following to promote products and brands, is one way marketers are starting to embrace this new model. Many marketers are drawn to the idea of using influencers to promote a brand. These micro-celebrities can use social media to help build brands and spark conversations that would not have occurred otherwise. This is a trend that has been discussed in the marketing community for several years. Marketers, on the other hand, are taking this seriously.
