Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Social media allows you socialize with your customers and learn what others are saying about your company. You can also use social media for advertising, promotional giveaways, and mobile applications. Social media can help your business attract customers, gather customer feedback, and build customer loyalty.
Marketing is adapting. It is transitioning from a one-way street to a two-way conversation between businesses and customers. Influencer marketing, which uses people with a large social media following to promote products and brands, is one way marketers are starting to embrace this new model. Many marketers are drawn to the idea of using influencers to promote a brand. These micro-celebrities can use social media to help build brands and spark conversations that would not have occurred otherwise. This is a trend that has been discussed in the marketing community for several years. Marketers, on the other hand, are taking this seriously.
